August 11th, 2009
outdoor inside
MetLife Blimp
Today outdoor media greeted me indoors. I sat at my computer and was distracted by this large white blimp floating past my window. I smiled; it brighten up my day. Not everyday you see a blimp. I’m not sure what it is about a blimp they always seem so exciting, like there is this urgent message that you must see and respond to. In reality, all it said was MetLife. Slightly disappointing since, I already use MetLife.
The message: when you have an urgent need, MetLife will be there and make it more fun. Although it is very indirectly communicating it, the message is there. I think it works.