amy crissman

“Limit your exposure,” the most memorable spot during Mad Men.

Normally I’d say the same of television sponsors who repeat their same crap during each commercial break. But I have to say, I’m impressed by how purposeful, creative and non-repetitive the BMW spots were for the frequency. Each BMW spot told something different, it had a new way of saying the same thing—BMW is all about performance, “Ultimate Driving Machine.”

Is it true diesel can be a interim solution to our carbon-energy crisis? That is one BMW concept that made me ponder. I would never have thought this to be believable, except the credibility of BMW, who sold it well and I believe them. Diesel and BMW were never two words I thought I’d hear at the same time. Finally, a private company making an innovative change.

Maybe someday, I’ll drive a BMW.

No Comments | In: Advertising, Media | tags: BMW, Diesel, Mad Men, Media. | #

MetLife Blimp

Today outdoor media greeted me indoors. I sat at my computer and was distracted by this large white blimp floating past my window. I smiled; it brighten up my day. Not everyday you see a blimp. I’m not sure what it is about a blimp they always seem so exciting, like there is this urgent message that you must see and respond to. In reality, all it said was MetLife. Slightly disappointing since, I already use MetLife.

The message: when you have an urgent need, MetLife will be there and make it more fun.  Although it is very indirectly communicating it, the message is there. I think it works.

No Comments | In: Advertising, Branding, Media | tags: blimp, Media, message, outdoor. | #