August 17th, 2009
all things in moderation
“Limit your exposure,” the most memorable spot during Mad Men.
Normally I’d say the same of television sponsors who repeat their same crap during each commercial break. But I have to say, I’m impressed by how purposeful, creative and non-repetitive the BMW spots were for the frequency. Each BMW spot told something different, it had a new way of saying the same thing—BMW is all about performance, “Ultimate Driving Machine.”
Is it true diesel can be a interim solution to our carbon-energy crisis? That is one BMW concept that made me ponder. I would never have thought this to be believable, except the credibility of BMW, who sold it well and I believe them. Diesel and BMW were never two words I thought I’d hear at the same time. Finally, a private company making an innovative change.
Maybe someday, I’ll drive a BMW.