amy crissman

complacent vs. driven

Que sera sera—what will be will be. Many just wish and hope that someone will knock on their door, find their amazing website, and send them an email saying, “I just can’t wait to do business with you. When would you like to meet?”  That email just isn’t going to come unless you are intentional with your communication.

People who encounter your company or product will determine what they think about you. You won’t even need to say a word or purposely communicate a message for someone to build an opinion about you. And the normal tendency for people’s opinions is that they usually tend to be negative. So it is important to influence that opinion with intentional communication through branding and marketing.  That way, those around you will get the message you want them to have about your business, and form positive opinions.

Don’t let your brand become powerless, predictable and outside your control. You have the ability to create such an effect with your brand that you can choose your customer and your message. Customers decide where to shop; your brand influences them to pick you.

No Comments | In: Advertising, Branding | tags: Branding, choice, communication. | #

Hair defines lifestyle. Hair communicates personality.

When hair is left to an amateur you’ll probably end up with something whacked out that sticks up and looks crazy or have that same old bowl cut. It must be crafted and styled by a professional.

You should never cut your own hair.
Why should you do your own brand?

Brands communicate worth, define your identity and speak to your audience before they see you or use your product. Say no to templates, the same old, that “bowl cut,” and find a professional to sculpt your brand.

No Comments | In: Branding, Uncategorized | | #

what are you eating?

This last year I’ve found myself starving. I was dying on the inside. I felt myself withering away. Not physically. But my artistic talent. I was smothering myself with all the clutter that owning a business brings. I seemed to have stamped out the love of art, the love of building a brand community, the love of being me and expressing my talent.

For those of you who don’t know me, I love the Food Network. I watch it way too much. But I tell you I am so inspired by those chefs. I was watching Chefography the other day and I began to realize that Chefs that make it— live their passion, they have to keep learning… breathing… eating… that passion.

You’ve heard the phrase, “You are what you eat.”
Do you eat what you love?
What do you crave for?

I realized that I stopped feeding my soul with art. I stop nourishing myself with design. The day to day tasks starved out my passion to help companies reach their market.

I will no longer let myself die of starvation. I will not let myself go hungry again.

I will eat up // drink up // and consume beauty, design, art, marketing each and every day.

Cheers!

2 Comments | In: Branding, design | tags: art, consuming, design, passion. | #

MetLife Blimp

Today outdoor media greeted me indoors. I sat at my computer and was distracted by this large white blimp floating past my window. I smiled; it brighten up my day. Not everyday you see a blimp. I’m not sure what it is about a blimp they always seem so exciting, like there is this urgent message that you must see and respond to. In reality, all it said was MetLife. Slightly disappointing since, I already use MetLife.

The message: when you have an urgent need, MetLife will be there and make it more fun.  Although it is very indirectly communicating it, the message is there. I think it works.

No Comments | In: Advertising, Branding, Media | tags: blimp, Media, message, outdoor. | #