“Do what you want, you’re the creative director.”
A dream project—where no one is telling what it should be or what they think would look best. It’s all up to me. How I’ve yearned, wished and searched for such a project where I could do whatever I want. So many times throughout my career I would feel hindered artistically by another manger, client, or creative director and wished I could just do what I thought would be best.
And here it is! I have my own project—where I develop the idea, write the copy, design the art—but here I sit with so many inspirations and ideas of what I could do that I find myself unable to do anything. Because I know that anything less then perfect, awesome, and amazing won’t cut it.
It’s like when you go out to eat and someone says, “I’m buying, order anything you want.” The choices seem endless. Do you go with the most obvious and least expensive choice or do you risk it and choose the one that might cost more but will have the taste you crave?
My heart says, “Take the risk!”
My rational says, “What if the audience doesn’t like risk and they want comfort and familiarity.”
Now as I write this, I know the obvious choice. Take the risk. That is what I’d advise any other client. Don’t be afraid. People like risk, especially when it produces positive results.
So, here I go. I will GO CRAZY… and create from the heart.
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