“Limit your exposure,” the most memorable spot during Mad Men.
Normally I’d say the same of television sponsors who repeat their same crap during each commercial break. But I have to say, I’m impressed by how purposeful, creative and non-repetitive the BMW spots were for the frequency. Each BMW spot told something different, it had a new way of saying the same thing—BMW is all about performance, “Ultimate Driving Machine.”
Is it true diesel can be a interim solution to our carbon-energy crisis? That is one BMW concept that made me ponder. I would never have thought this to be believable, except the credibility of BMW, who sold it well and I believe them. Diesel and BMW were never two words I thought I’d hear at the same time. Finally, a private company making an innovative change.
Maybe someday, I’ll drive a BMW.
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